The AI marketing blog.

ChatGPT Ads

ChatGPT ads are now live in Europe. What does it mean for your business?

Since August 24, 2026, ChatGPT has been showing ads to users in 31 European countries. Explained simply: who sees them, what they look like and whether they're worth it for you.

Sep 26, 2026 · 3 min read ChatGPT Ads

How do ChatGPT ads work? A simple explanation for business owners

What ChatGPT ads look like, when they appear, how you pay for them and how to tell whether they make money. Explained without jargon.

Sep 22, 2026 · 3 min read Automation & Claude

How to build a content creation system with Claude

One idea a week, posts for every channel. A simple process for setting up a repeatable content creation system with the AI assistant Claude.

Sep 20, 2026 · 2 min read ChatGPT Ads

ChatGPT ads or Google Ads? Where to put your money

A clear comparison of ChatGPT ads and Google Ads. When one pays off, when the other does, and how to split your budget without risk.

Sep 18, 2026 · 3 min read ChatGPT Ads

How to measure whether ChatGPT ads really sell

Without tracking you never know whether your ads make money. A simple guide to tracking purchases and leads from ChatGPT ads, GDPR included.

Sep 15, 2026 · 3 min read Automation & Claude

AI agents in marketing: what they can do on their own and what they still can't

AI agents can carry out tasks on their own, not just answer questions. What that means for marketing, where they already help and why they need oversight.

Sep 13, 2026 · 2 min read ChatGPT Ads

How to write a ChatGPT ad people actually click

ChatGPT ads work differently from Facebook ads. Practical tips on writing the headline and copy and choosing the image so people click. With examples.

Sep 11, 2026 · 2 min read ChatGPT Ads

How to get into ChatGPT's answers without paid ads

What to do so that ChatGPT, Claude or Perplexity recommend you on their own. A clear guide to optimizing your website for AI search.

Sep 8, 2026 · 2 min read Growth with AI

AI marketing for small businesses without a big budget

No marketing department and no big budget? How a small business or sole trader can use AI for marketing, practically and cheaply.

Sep 4, 2026 · 2 min read Growth with AI

How online stores grow with AI: 7 areas where it works

Where AI really helps online stores increase sales, from product descriptions to photos and ads to emails and customer support.

Sep 1, 2026 · 2 min read Growth with AI

How to sell an online course with AI

Have expertise and want to turn it into an online course that sells? How AI helps you create the course, the content and the sales. Step by step.

Aug 28, 2026 · 2 min read Growth with AI

An AI personal brand that sells: a step-by-step guide

How to build a personal brand with AI so it brings not just followers but clients and sales. Seven clear steps.

Aug 25, 2026 · 3 min read Automation & Claude

Lead automation: so no customer is left without a reply

How to process leads from your website, ads and social media automatically, from the form to a spreadsheet and a fast reply. Simply, with AI and everyday tools.

Aug 23, 2026 · 2 min read Growth with AI

1 person + AI = a whole marketing team. How it works in practice

How one person with AI tools today handles work that used to need a designer, an editor, a copywriter and an analyst. A real week in practice.

Aug 21, 2026 · 2 min read Growth with AI

AI in marketing in 2026: what really works and what's just hype

An honest overview of where AI genuinely helps businesses with marketing and where the promises outweigh the results. For business owners without a tech background.

Aug 18, 2026 · 2 min read Automation & Claude

How to write ad copy with AI: a process and prompt templates

A practical guide to writing ad copy that sells with an AI assistant (Claude, ChatGPT). Prompt templates you can copy and mistakes to avoid.

Aug 16, 2026 · 2 min read PPC advertising

How AI is changing online advertising, and where you still need a human

Google, Facebook and TikTok are now run by AI. What it does for you automatically, what it doesn't, and why a human still decides the outcome.

Aug 14, 2026 · 2 min read AI avatars & influencers

Voice cloning: how it works, what it's good for and the risks

AI can imitate your voice from a short recording. How it works, where it helps businesses and creators, and how to protect yourself from misuse.

Aug 11, 2026 · 2 min read Automation & Claude

Automated campaign reporting with Claude

How to save hours a week on ad reporting. A simple process for turning Google and Meta exports into a clear report with AI.

Aug 9, 2026 · 2 min read AI content creation

A 30-day content plan with AI: a simple guide

Not sure what to post? How to use AI to prepare a whole month of posts in one afternoon. Step by step, even for beginners.

Aug 7, 2026 · 2 min read PPC advertising

10 online advertising mistakes that cost you money

The most common mistakes businesses make with Google, Facebook and Instagram ads, and how to fix them easily. Clear and with examples.

Aug 4, 2026 · 2 min read Automation & Claude

Claude in marketing: what we really use it for

Claude is an AI assistant made by Anthropic. How we use it for writing, analysis, reporting and marketing automation, with concrete examples for beginners.

Aug 1, 2026 · 2 min read AI avatars & influencers

How an AI influencer makes money: 6 ways to monetize

Brand deals, your own products, commissions, subscriptions and more. An overview of how an AI character or AI personal brand can really earn money.

Jul 31, 2026 · 2 min read AI content creation

“Customer recommends” ads made with AI: what works and where the line is

Videos of someone talking to camera about a product are among the most successful ads. How to make them with AI fairly and legally. No fake reviews.

Jul 28, 2026 · 2 min read PPC advertising

How much should you spend on ads? A simple budget calculation

How to set your online ad budget without guessing. A simple calculation based on margin, customer cost and goals. With examples for an online store and a service.

Jul 24, 2026 · 3 min read AI avatars & influencers

AI avatars in ads: when they help and when they hurt

An AI avatar can produce dozens of ads for a fraction of the cost. When it works brilliantly, when it puts customers off, and how to use it in ads the right way.

Jul 21, 2026 · 2 min read AI content creation

How to keep a consistent brand look when you create with AI

AI can produce anything, which is exactly why a brand can easily fall apart. A practical guide to keeping the same colors, fonts, lighting and character across all your content.

Jul 17, 2026 · 2 min read PPC advertising

Marketing terms made simple: PPC, ROAS, CPC and more

A marketing glossary for non-marketers. What PPC, CPC, CPM, ROAS, conversion, remarketing, customer journey and more mean. In a sentence or two.

Jul 14, 2026 · 3 min read AI avatars & influencers

Labeling AI content: what the EU, Instagram and TikTok say

When you have to label AI-generated content, how to do it on Instagram, Facebook and TikTok, and why it pays off. Clearly explained.

Jul 10, 2026 · 2 min read AI content creation

AI product photos for online stores: how to do it and what to avoid

How to create great product photos for your store and ads with artificial intelligence. A step-by-step process, benefits, limits and fairness rules.

Jul 7, 2026 · 2 min read PPC advertising

TikTok ads for small businesses: how to start on a small budget

TikTok isn't just for teenagers. A simple guide to how a small business can start advertising on TikTok, which videos to film and what it costs.

Jul 3, 2026 · 2 min read AI avatars & influencers

AI influencer: how to create a virtual character that earns money

What an AI influencer is, how to create one step by step, how to build an audience and what to watch out for with labeling and platform rules.

Jun 30, 2026 · 3 min read AI content creation

How to hook viewers in the first 2 seconds: 20 proven openers

The first seconds decide whether someone watches your video or scrolls past. 20 opening-line templates (hooks) for reels, TikTok and ads. With examples.

Jun 26, 2026 · 3 min read PPC advertising

Facebook and Instagram ads in 2026: why the ad content decides

Facebook and Instagram now find the audience on their own. What decides success is what you show in the ad. A simple explanation of what works and why.

Jun 22, 2026 · 3 min read AI avatars & influencers

Digital twin: how to create an AI version of yourself

How an AI twin of an entrepreneur or creator is made, what to film, how to prepare your voice, what to use it for and how to protect your likeness. Step by step.

Jun 19, 2026 · 2 min read AI content creation

How our AI reel was made: from idea to finished video

A look behind the scenes. Step by step, we show how we produced a short video about the evolution of marketing almost entirely with AI.

Jun 16, 2026 · 3 min read PPC advertising

Google Ads for online stores: where to start

A clear guide to getting started with Google Ads for an online store. Shopping ads, search ads, budget and tracking, step by step.

Jun 12, 2026 · 3 min read AI avatars & influencers

What is an AI avatar and how can your business use it?

An AI avatar is a digital character that speaks in videos on your behalf. A simple explanation of how it works, what it's good for and what to watch out for.

Jun 9, 2026 · 3 min read AI content creation

AI videos for ads: how to make them for a fraction of the cost

How an ad video is made with AI today, from the idea through visuals and voice to the edit. Simply, step by step, even for complete beginners.

Jun 5, 2026 · 3 min read PPC advertising

What is PPC advertising? A guide for complete beginners

PPC means you only pay when someone clicks your ad. What it is, how it works on Google, Facebook or ChatGPT, and when it pays off for a business.

Jun 2, 2026 · 3 min read