A 30-day content plan with AI: a simple guide

The biggest problem with social media isn't filming. It's the question "What should I post today?" Without a plan, you post irregularly and at random, and the results are random too. With AI, you can prepare a plan for the whole month in one afternoon.

Step 1: Who and why

Before you open an AI tool, answer three questions:

1. Who is my customer? (For example: parents on parental leave who want to start a business.)
2. What bothers them? (No time, no idea where to start, fear of failure.)
3. What am I selling them? (An online course, a consultation, a product.)

These answers are the foundation of all your content.

Step 2: 3–5 core topics

Choose your content pillars, the topics you'll keep coming back to. For example, for a café:

• coffee and how it's made,
• behind the scenes and the people,
• events and news,
• tips for trips in the area.

Every post should belong to one of the pillars.

Step 3: Let AI suggest ideas

Now it's AI's turn (ChatGPT, Claude or another assistant). Write something like:

"I run a café in Vienna. My customers are young people and families. My topics are: coffee, behind the scenes, events, local trips. Suggest 40 ideas for short videos, each with an attention-grabbing opening line."

From the suggestions, pick the 20–30 you like and that sound like you.

Step 4: Put them in a calendar

Spread the chosen ideas across the month. A simple rule:

• alternate topics so it doesn't get repetitive,
• consistency beats volume: 3 times a week steadily is better than 10 times one week and then nothing,
• add key dates (holidays, promotions, seasons).

Step 5: The content mix

Not every post should sell. A proven mix:

• most: useful or entertaining content (tips, how-tos, stories),
• a smaller part: trust (behind the scenes, reviews, results),
• a small part: direct selling (offers, promotions).

When people get value, they're happier to buy from you.

Step 6: Prepare captions in advance

AI can also help with post captions and video scripts. But always rewrite them in your own words. People quickly spot impersonal, robotic text.

Step 7: Review after a month

See which posts got the most views, saves and messages. Make new versions of those. Drop the ones that didn't work.

A simple calendar template

• Monday: a tip or how-to.
• Wednesday: behind the scenes or a story.
• Friday: an offer, a review or a result.

Summary

A content plan frees you from the daily "what should I post". Get clear on your customer, pick your topics, let AI suggest ideas, schedule them and review after a month. If you'd like a custom strategy and plan, see our content strategy service.