FLAIHow to write a ChatGPT ad people actually click
ChatGPT ads work differently from Facebook ads. Practical tips on writing the headline and copy and choosing the image so people click. With examples.
Pragmadad · · 2 min read
On Facebook, an ad fights for the attention of someone who's just scrolling. On ChatGPT the situation is completely different: the person has just asked something and received an answer. Your ad appears below it. To work, it has to feel like a useful next step, not an interruption.
What an ad is made of
A ChatGPT ad has four parts:
- headline: the most important part, people read it first,
- short description: one or two sentences,
- square image,
- link to your website.
There's little space. Every word has to earn its place.
Rule #1: build on the question
The person asked about a specific problem. Your ad should continue on the same topic.
- Question: "How do I get rid of damp in my bedroom?"
- Weak ad: "Best prices on electronics!"
- Good ad: "Bedroom dehumidifier: quiet even at night"
Rule #2: benefits, not slogans
Slogans like "Quality comes first" don't convince anyone. Say what the person gets:
- instead of "Modern accounting" → "Accounting for small companies, no paperwork, all online",
- instead of "Premium sneakers" → "Running shoes for beginners that protect your knees".
Rule #3: remove the fear
People ask ChatGPT for advice because they're afraid of choosing wrong. Help them:
- "Free returns within 30 days",
- "Free consultation, no strings attached",
- "Delivery within 24 hours".
Rule #4: the image must work even when small
The image is square and fairly small. So:
- one main subject (the product or the result),
- no small text in the image,
- contrasting colors so it stands out.
Rule #5: link to the right page
The most common mistake is sending people to your homepage. Send them to a page directly related to their question. If they asked about a bedroom dehumidifier, they should land on the bedroom dehumidifiers page, not the homepage of an electronics store.
Formulas you can use
- [Product] for [who]: [main benefit]: "Car seat for kids from age 1, top rated in crash tests"
- [Problem]? [Solution] in [time]: "Falling behind on bookkeeping? Done in 15 minutes a month"
- [Result] without [obstacle]: "A website for tradespeople, no coding needed"
Test several versions
Nobody knows in advance which ad will win. Prepare 3 to 5 versions that differ mainly in the headline. Let them run, and after a few weeks keep only those that bring customers most cheaply. Turn off the weak ones and replace them with new ones.
What not to do
- Don't promise the impossible: ads are reviewed and misleading claims won't pass.
- DON'T WRITE IN CAPITALS with lots of exclamation marks.
- Don't copy your Facebook ad copy: a calmer, factual tone works here.
Summary
A good ChatGPT ad continues the conversation: it builds on the question, promises a concrete benefit, removes worries and leads to the right page. If you'd like a team that does this every day to write and test your ads, get in touch.